brand
Conner Ives
Conner Ives is a London-based fashion label centered on upcycled vintage materials and reinterpreted Americana. The brand represents a nostalgic subculture, blending kitsch aesthetics with sustainable craftsmanship. Its ethos focuses on circularity, transforming discarded garments into high-fashion silhouettes that evoke late-twentieth-century American youth culture.
Sejarah
American designer Conner Ives founded his namesake label while studying at Central Saint Martins. The brand gained early recognition when Rihanna wore his designs in 2017, leading to a professional launch before his graduation. Ives became a finalist for the 2021 LVMH Prize, solidifying his role in the contemporary sustainable fashion movement. His work is historically significant for elevating deadstock textiles and graphic t-shirts into the luxury market through rigorous reconstruction techniques.
