brand
pomeopose
PAMEO POSE is a Japanese fashion brand characterized by an eclectic, genderless aesthetic that blends romanticism with punk influences. It represents a subculture of individualistic expression, utilizing bold silhouettes and retro-futuristic elements to challenge traditional garment structures and gender norms in contemporary street fashion.
Historia
Founded in 2013 by DJ and creative director Pelica, PAMEO POSE originated as an online select shop before transitioning into a full-scale label. The brand gained cultural significance for its innovative approach to swimwear, treating it as versatile outerwear. It occupies a distinct space in Tokyo's fashion history by merging high-fashion concepts with Harajuku street style, influencing the shift toward boundary-defying, non-binary apparel within the Japanese retail landscape.
