Tiger of Sweden
Tiger of Sweden is a Stockholm-based fashion house specializing in minimalist tailoring and contemporary ready-to-wear. Its aesthetic emphasizes sharp silhouettes and functional Scandinavian design. The brand represents an urban, creative ethos, bridging the gap between traditional formal attire and modern street-influenced professional wear.
Modehistoria
Founded in 1903 by Marcus Schwartzman and Hjalmar Nordström in Uddevalla, the company pioneered ready-to-wear tailoring in Sweden. Historically, it transitioned from producing traditional suits to defining a modern Scandinavian silhouette. During the 1990s, the brand underwent a significant evolution, moving away from conservative styles toward a minimalist, slim-fit aesthetic. This shift influenced the broader European market by making tailored clothing accessible to a younger, urban demographic within the creative industries.
