Thought
Thought is a contemporary fashion brand emphasizing natural fibers and sustainable production. Its aesthetic features hand-drawn prints and relaxed silhouettes. The brand represents the slow fashion movement, prioritizing environmental responsibility and ethical manufacturing processes through the use of organic cotton, hemp, and bamboo textiles.
Modehistoria
Founded in 1995 by John Snare and Rachel Kelly in Australia, the company originally operated as Braintree Clothing before rebranding to Thought in 2017. It moved to London in 2002, establishing itself within the UK’s ethical fashion sector. The brand contributed to the mainstreaming of alternative textiles like hemp and bamboo. It remains a significant example of the transition from niche eco-wear to broader sustainable apparel markets in the early twenty-first century.
