Snitch
Snitch is an Indian men's fashion brand specializing in contemporary streetwear and fast-fashion apparel. Its aesthetic emphasizes modern silhouettes, bold prints, and experimental designs. The brand represents a youth-centric subculture focused on rapid trend adoption and accessible, high-frequency style updates for the urban male demographic.
Modehistoria
Siddharth Dungarwal founded Snitch in 2020 as a direct-to-consumer brand based in Bengaluru, India. It emerged during the digital commerce acceleration, initially operating as a business-to-business entity before transitioning to retail. The brand gained cultural prominence following its appearance on the television program Shark Tank India. In fashion history, it represents the shift toward localized fast-fashion models that challenge international retailers by utilizing domestic supply chains to achieve high-speed product turnover.
