Prana
prAna is a California-based apparel brand that produces sustainable clothing for climbing, yoga, and outdoor activities. Its aesthetic utilizes functional versatility and natural materials. The brand is associated with a subculture of environmental consciousness and active lifestyles, incorporating ethical manufacturing and fair trade certifications in its production processes.
Modehistoria
Beaver and Pam Theodosakis founded prAna in 1992 in Carlsbad, California. The company initially manufactured gear for climbers and yogis using sustainable fabrics. It was an early adopter of organic cotton and fair trade practices within the apparel industry. In 2014, Columbia Sportswear acquired the brand. Its history illustrates the integration of environmental standards into outdoor fashion and the development of the sustainable textile movement.
