brand
Fullcount
Fullcount is a Japanese denim brand specializing in high-quality reproductions of mid-century American workwear. The label emphasizes comfort and durability through the use of long-staple Zimbabwe cotton. Its aesthetic centers on the heritage of 1940s and 1950s denim construction and traditional manufacturing techniques.
Historia
Mikiharu Tsujita founded Fullcount in 1992 in Osaka, Japan. The brand is a member of the Osaka Five, a group of labels credited with pioneering the Japanese artisanal denim movement. Fullcount gained historical significance by being the first to utilize Zimbabwe cotton, aiming to replicate the soft feel of vintage Levi’s. This focus on material quality and historical accuracy helped establish the global standard for premium selvedge denim production.
