Sejarah

Established as an extension of the Journal Standard fashion label under the Baycrew’s Group, the brand emerged during a period when Japanese select shops diversified into comprehensive lifestyle categories. It played a significant role in popularizing the "industrial vintage" interior trend in Japan during the early 21st century. By bridging the gap between apparel subcultures and home furnishings, it helped establish a cohesive aesthetic identity that integrated personal style with living spaces.