Sejarah

Founded by designers Hattie Crowther and Jaimus Tailor, the project emerged from the London-based upcycling movement. It gained recognition for recontextualizing discarded technical garments, such as vintage Arc’teryx jackets, into structured, artisanal pieces. This collaboration highlights a shift in fashion history toward radical sustainability and the fusion of utilitarian performance gear with historical couture techniques. The brand serves as a case study in the cultural convergence of outdoor subcultures and experimental luxury design.