brand
Cuts
Cuts is a contemporary apparel brand specializing in minimalist, versatile basics. Its aesthetic centers on clean lines and tailored fits designed for professional and casual environments. The brand represents a subculture of modern professionals who prioritize functional, high-quality garments that transition seamlessly between work and leisure.
Sejarah
Steven Borrelli founded Cuts in 2016 after a successful Kickstarter campaign focused on reimagining the classic t-shirt. The brand gained cultural significance by introducing the work-leisure category, bridging the gap between athletic wear and traditional office attire. In fashion history, Cuts represents the rise of direct-to-consumer labels that utilize data-driven design and social media marketing to challenge established retail giants. Its emphasis on specific hem styles established a new standard for men's basic apparel.
