brand
Butter Goods
Butter Goods is an Australian skateboarding brand characterized by a 1990s-inspired aesthetic. It integrates elements of jazz, hip-hop, and street culture into its graphic-led apparel. The brand emphasizes a relaxed, utilitarian ethos rooted in the global skateboarding community and independent creative expression.
Sejarah
Founded in 2008 by Garth Mariano and Matt Evans in Perth, Western Australia, Butter Goods emerged as a skater-owned label. It gained international recognition for its distinct visual identity, often referencing vintage sportswear and musical subcultures. The brand operates under the Lo-Fi collective, contributing to the global resurgence of independent skate labels. Its history includes collaborations with major footwear companies, establishing its role as a significant representative of contemporary Australian streetwear.
