Studious
STUDIOUS is a Japanese fashion retailer and label centered on the 'From Japan to the World' ethos. It emphasizes a contemporary, minimalist aesthetic rooted in Tokyo’s urban subculture. The brand exclusively promotes Japanese craftsmanship, blending high-fashion silhouettes with functional, modern streetwear elements.
Modegeschichte
Masato Taniguchi established STUDIOUS in 2007 under the parent company TOKYO BASE. The brand originated as a select shop in Harajuku, Tokyo, specifically curated to showcase domestic Japanese designers. It transitioned from a boutique to a global brand, opening international locations in cities like Hong Kong and Shanghai. Historically, STUDIOUS is significant for its strict adherence to Japanese-made products, influencing the international perception of Tokyo’s contemporary fashion identity and supporting the domestic textile industry.
