Roxy
Roxy is a global lifestyle brand specializing in apparel for board sports and active outdoor pursuits. Its aesthetic combines feminine design with functional athletic performance. The brand represents the female surf and snow subcultures, emphasizing an ethos of adventure, confidence, and empowerment for women in traditionally male-dominated sports.
Modegeschichte
Quiksilver launched Roxy in 1990 as the first dedicated female surf brand. It gained significant cultural traction by introducing the first boardshorts designed specifically for women, addressing a gap in the market. The brand's visibility increased through its sponsorship of professional surfers like Lisa Andersen. Roxy played a pivotal role in establishing a distinct commercial space for women's action sports apparel, eventually expanding its product lines into snowboarding, fitness, and accessories.
