brand
Roller Rabbit
Roller Rabbit is a lifestyle brand defined by vibrant, hand-stamped block prints and a bohemian aesthetic. It represents a leisure-oriented subculture that values artisanal craftsmanship and global travel. The brand’s ethos centers on playful, colorful designs applied to apparel, accessories, and home goods.
Geschichte
Roberta Freymann founded the brand in 2003 after discovering a scrap of hand-printed fabric in India depicting a mythical rabbit. This discovery led to the creation of the signature Monkey print and a focus on traditional Indian woodblock techniques. The brand gained cultural significance as a staple of resort wear and luxury sleepwear. It influenced the mid-2000s trend of artisanal-inspired loungewear and remains a recognizable name in contemporary preppy fashion.
