brand
Peruvian Connection
Peruvian Connection is a luxury apparel brand specializing in knitwear made from alpaca and pima cotton. Its aesthetic blends Andean textile traditions with bohemian silhouettes. The brand emphasizes artisanal craftsmanship and the preservation of heritage weaving techniques within a contemporary global fashion context.
Geschichte
Annie Hurlbut and her mother, Biddy Hurlbut, founded the company in 1976 after Annie encountered traditional knitwear during anthropological research in Peru. The brand initially operated as a mail-order catalog business, focusing on high-quality natural fibers. It played a significant role in introducing Andean textile heritage to the international luxury market. By partnering with local artisans, the company established a model for integrating indigenous craftsmanship into commercial fashion history.
