Nude Project
Nude Project is a Spanish streetwear brand characterized by minimalist graphics, oversized silhouettes, and a neutral color palette. It represents a digital-native youth subculture centered on creative expression and community. The brand emphasizes an accessible yet distinct aesthetic rooted in contemporary urban fashion and artistic collaboration.
Modegeschichte
Founded in 2018 by Bruno Casanovas and Alex Benlloch in Barcelona, the brand began as a small e-commerce venture. It gained cultural significance through its integration of content creation, specifically via a popular podcast that features entrepreneurs and artists. This strategy shifted the brand from a traditional clothing label to a lifestyle platform. It represents a modern shift in fashion history where social media engagement and community building precede traditional retail expansion.
