MISCI
Misci is a Brazilian fashion house that explores national identity through modernist aesthetics and raw materials. The brand represents a contemporary subculture focused on social commentary and local craftsmanship. Its ethos emphasizes the intersection of industrial design, architecture, and the diverse cultural heritage of Brazil.
Modegeschichte
Airon Martin founded Misci in 2018, initially focusing on furniture before transitioning into apparel. The brand gained prominence at São Paulo Fashion Week for its critical examination of Brazilian politics and social structures. It utilizes domestic production chains and regional textiles to document the country's complex history. Misci occupies a significant role in modern Brazilian fashion history by prioritizing local narratives over international trends.
