brand
District Vision
District Vision is a performance eyewear and apparel brand centered on the intersection of running and mindfulness. Its aesthetic combines technical functionality with a holistic ethos. The brand represents a subculture that prioritizes mental well-being alongside physical endurance through minimalist, research-driven athletic gear.
Geschichte
Founded in 2016 by Tom Daly and Max Vallot in New York City, District Vision began as a research project into sports eyewear. The founders developed their first frames in Japan to address the specific needs of runners. The brand is significant for integrating spiritual practices into the performance wear sector. It has influenced fashion history by bridging the gap between high-performance technical equipment and the contemporary wellness movement through various collaborations.
