brand
Crocodile
Crocodile is a heritage apparel brand specializing in classic menswear and functional lifestyle clothing. Its aesthetic emphasizes timeless silhouettes, durability, and conservative styling. The brand represents a traditional middle-class ethos, focusing on practical elegance and accessible quality within the context of post-war Asian fashion development.
Geschichte
Founded in 1947 by Dr. Tan Hian Tsin in Singapore, Crocodile emerged as a significant player in the Asian garment industry. It gained cultural prominence for its distinctive reptile logo, which led to decades of international trademark litigation with the French brand Lacoste. Historically, the brand played a pivotal role in establishing standardized ready-to-wear fashion across Southeast Asia and Hong Kong, transitioning from a local shirt manufacturer to a diversified regional lifestyle label.
